Our friendships and social networks aren’t immune. Some major ad campaigns we currently see-from Samsung to Campbell’s Soup-reflect the results from this new neuromarketing research. Since then, companies have spent millions to record activity in consumers’ brains to better capture the desires we won’t or can’t articulate. The study was widely heralded as proof of the ability of advertising to actually change our brain chemistry, to instill emotional markers that can trump objective evaluation of the actual product. But when the brand names were revealed before taking a sip, participants, both verbally and neurologically, revealed a preference for Coke. When the brand was a secret, participants expressed a slight preference for Pepsi. A landmark 2004 study asked subjects to take sips of Coke and Pepsi while a machine measured blood flow in their brains. Marketers have moved past cookies: They can now identify individual users from the number of fonts in their browser or the rate at which their particular computer’s battery loses its charge.Įven our brains have become fair game for advertising annexation. This kind of surveillance is hard to escape. Meanwhile, every time we sign on to Facebook or search Google on our personal computers or smartphones, we are adding to vast stockpiles of market research. This information becomes part of a digital profile used by advertisers to get a better portrait of who we are and how we can be convinced to make a purchase. These devices can record activities once considered private, like the movies we decide to watch and even our facial expressions while playing a video game. Sign up to the service and you’ll be able to create a ‘Read later’ button as a bookmark in Safari, Chrome or whichever other browser you like.Smart technologies-from Microsoft’s Xbox One to Vizio televisions-now come embedded with what could be described as “spying” capabilities. These are simple systems that let you easily save an article in a form that strips out the adverts you can then read if later (or right away, for that matter) without being troubled by all the visual tomfoolery. If you decide you don’t want to install an ad blocker, an alternative solution is to use a read-later service. The two suggested above –ĪdGuard – are both able to deal with adverts in Chrome. Many well known ad blockers are browser-agnostic, fortunately. (Google has publicly discussed something similar called Distill Mode, but there’s no straightforward way for Mac users to turn this on without recourse to extensions.) Click this and then ensure that the top option reads ‘Blocked (recommended)’ and that the switch is turned off.Īs with Safari, Chrome won’t actually block adverts for you – and there isn’t an easily accessed equivalent of Reader mode. Now scroll down again and look for the Pop-ups and redirects.Below the heading ‘Privacy and security’, click the option Content settings.Note that if you have a website that is already defaulting to Off then you won’t see it in Reader mode. Set this to On and Reader will be activated by default on all compatible web pages. At the bottom of this page you’ll see the option: ‘When visiting other websites’. As above go to Safari > Preferences and choose Reader.You can actually set Reader mode to be the default option on any website that supports it! Here’s how: How to use Reader mode all the time on Safari Select the website you want to default to Reader mode and click the menu to the right of it and select On (or Off if you don’t want it to use Reader mode). You’ll see a list of all the websites currently open and any you have configured to use Reader. You can also remove domains from, and add them to, the Reader list in Safari’s Preferences page. Under the heading ‘When visiting this website’, put a tick next to ‘Use Reader when available’.When you’re on a site you want to give this treatment, go to Safari > Settings for This Website (or you can right-click the URL box and choose Settings for This Website). Here’s how to set reader mode up for certain websites:
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